The most important aspect of Marshall Islands culture, family, is the focus of this cultural festival held the last Friday of September. Anyone on the islands can set up booths and sell food or handicrafts outside the Alele Museum. Basket weaving and coconut husking are among the most popular contests. Local school children perform traditional dances, skits, songs, and stories. The day coincides with the week-long LutokKobbanAlele festival created to preserve and promote Marshallese culture.